Threaded stud jewellery has become increasingly popular, as the helix and cartilage piercing movement has gained traction, so too has the demand for threaded earrings.
The main benefits of threaded studs are comfort and security. Unlike butterfly earrings, threaded studs feature a flat backing that doesn't poke or cause discomfort making them a popular choice for various ear piercing placements. Additionally, they are far less likely to be lost as the fastening is much more secure.