Thousands of Styles in Multiple Colours

Belly Rings and Body Jewellery

Grab yourself a cuppa! With thousands to choose from you can lose yourself in our extensive range. The Belly Ring Shop is a family owned Australian business, the sister business to TummyToys®. We have been selling belly rings and body jewellery worldwide since 2008. We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings, captives, reverse, floating, spiral and everything else in the world of body jewellery.

We stock Implant Grade Titanium, 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with OVER 2,500 belly ring designs, and another 1,000 styles of body jewellery including earrings, septums, nose rings, labrets, nipple rings! All of our designs come in a variety of colour mixes and customisation choices not found anywhere else.

Filter & sort 3806 products

Piercing Post Material
Piercing Post Length(s)
Piercing Post Style
Threading / Mechanism
The highest price is $9,490.00
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Confusing we know! Click here to establish your preferred navel ring size and learn how the industry standard sizing works for navel jewellery.


Shop with ease. We accept returns within 14 days of receipt for change of mind (postage non-refundable) and we also resolve any faulty goods or missing post hassles.


48 days / 1 year / Unlimited. Our full range offers a product guarantee with replacement warranty. See each product for specific details, period varies depending on the item.


Get a free belly button ring with every order. Got your order? Take a pic and leave us a photo review online to receive a $10 discount on your next purchase.