Va va voom! We love belly rings, and I'm guessing you do too? The Belly Ring Shop is a family owned Australian business, the sister business to TummyToys®. We have been selling belly rings worldwide since 2007. We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings and fashion navel jewellery. We stock 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with OVER 6,000 styles.
The Belly Ring Shop is based in the Gold Coast Australia with a dispatch warehouse now also located in Erskineville, Sydney. Our jewellery designers spread from the coastal towns of Byron Bay, to Coolangatta and our qualified gemologists are based in Boston and Florida in the United States.
We want you to have an epic online shopping experience, complete with the quality belly rings that you expect. We've engaged fast flowing checkout facilities, cart memory, social logins and advanced browsing and filtering tools so that you can quickly and easily locate your belly rings. To simplify things, you can still purchase the TummyToys® belly huggies and our premium solid gold belly rings right here.
It's a passion
My passion extends beyond 'just selling belly rings'. I've been pierced myself for over two decades and had a love for navel jewellery since I was a teen. It is with much gratitude that I thank you. Without your support I couldn't keep doing what I've loved my whole life. My passion brings to you the very best in navel rings! Enjoy. Helene Holtsbaum - Owner