The Belly Ring Shop - Our Story

The Belly Ring Shop is the worlds largest online distributor of belly rings and body jewellery, the sister business to TummyToys®. We have been selling belly rings worldwide since 2008.

We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings and designer navel jewellery brands including Cleopatra, Fire of Desire, Maria Tash and Saltwater Silver.

We stock 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with 6,000+ styles.

My passion extends beyond 'just selling belly rings'. I've been pierced myself for over two decades and had a love for navel jewellery since I was a teen. It is with much gratitude that I thank you. Without your support I couldn't keep doing what I've loved my whole life. My passion brings to you the very best in navel rings! Enjoy.Helene Holtsbaum - Owner


Fast Worldwide Dispatch

We know when you shop online, you want your body jewellery FAST! All orders are dispatched within 0-48 business hours with express post taking priority service. Free post Australia wide for orders over $50.

We're in it for the longhaul !

We fix/replace broken items, with all items covered during transit. We offer a minimum 48 day warranty across our full fashion jewellery range, 1 year for solid gold and an unbeatable lifetime warranty on the TummyToys® belly huggy jewellery.

No FREE puppies! Just FREE Jewellery...

But you do get free body jewellery. During checkout you will be asked to select your free choice, the more you spend, the more options available from the freebie basket. If our freebie selector doesn't work for you, send us an email after your purchase and we'll sort it out.

Environmental Care

For hygiene purposes your body jewellery is plastic sealed. For all other packaging we use recycled cardboard, recycled envelopes, re-usable storage tins, and we source from packaging companies that care about our planet.

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