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  • Belly Rings

    THE ICONIC BELLY HUGGY

    TummyToys ... Belly Rings with a Lifetime Guarantee

    VIEW COLLECTION
  • Belly Bars

    6,000+ BELLY BARS

    Celebrating 12+ years.

    ♥ The MEGA Belly Bar Shop



Spend over $30 and grab 20% off all belly rings (excludes solid gold and solid 925). Use discount code BELLY.

-20% OFF* Belly Bars!! Discount code: BELLY

Spend over $30 and grab 20% off all belly rings (excludes solid gold and solid 925). Use discount code BELLY.... Shop now!

We stock all the HOTTEST new designs in belly bars with more new and exciting belly ring releases weekly. Enjoy free delivery with your NEW belly rings.

+ What's New in Belly Bars

We stock all the HOTTEST new designs in belly bars with more new and exciting belly ring releases weekly. Enjoy free delivery with your NEW belly rings.... Shop now!

This collection contains your essential basics for belly button piercings in 316L surgical steel, solid gold and many other piercing materials

Belly Ring Basics & Essential Bananabells

This collection contains your essential basics for belly button piercings in 316L surgical steel, solid gold and many other piercing materials... Shop now!

Did you know that TummyToys® was the first in the world to design and patent the belly buggy? A premium range of belly huggies with a lifetime guarantee.

925 Silver Belly Rings

Did you know that TummyToys® was the first in the world to design and patent the belly buggy? A premium range of belly huggies with a lifetime guarantee.... Shop now!

Smash out this seasons hottest new belly piercings with the quality assurance that comes from our Cleopatra collection. Glam up girls.

Cleopatra Collection

Smash out this seasons hottest new belly piercings with the quality assurance that comes from our Cleopatra collection. Glam up girls.... Shop now!

Get a little festive with our star belly rings or tap into your ultra feminine with our sun and moon favourites.

Sun, Moon and Star Belly Bars

Get a little festive with our star belly rings or tap into your ultra feminine with our sun and moon favourites.... Shop now!

Dream a little dream with our unique, bohemian, long flow dream catcher navel rings.

Dream Catcher Belly Rings

Dream a little dream with our unique, bohemian, long flow dream catcher navel rings.... Shop now!

The MEGA range of fixed belly button rings in a variety of unique colours and styles.

Fixed & Fancy (non dangle) Navel Rings

The MEGA range of fixed belly button rings in a variety of unique colours and styles.... Shop now!

Fun with Dangles! Find extra long, sweet and petite, and utterly unique amongst our MEGA collection of over 500 belly dangles

Dangly Belly Button Rings

Fun with Dangles! Find extra long, sweet and petite, and utterly unique amongst our MEGA collection of over 500 belly dangles... Shop now!

View our premium designer range of 14K solid Gold Belly Rings. Diamonds, sapphires, rubies, pearls and more.

14K Solid Gold Belly Bars. Gold Belly Rings.

View our premium designer range of 14K solid Gold Belly Rings. Diamonds, sapphires, rubies, pearls and more.... Shop now!

Femininity meets shabby chic with our collection of floral belly rings in both dangles and comfy basics. Find diamonds, gold and sapphires!

Bloom!! Flower Belly Rings

Femininity meets shabby chic with our collection of floral belly rings in both dangles and comfy basics. Find diamonds, gold and sapphires!... Shop now!

Grab a slice of the boho trend with luscious belly rings from the heart of Byron Bay.

Bohemian Belly Rings

Grab a slice of the boho trend with luscious belly rings from the heart of Byron Bay.... Shop now!

Glam up with golden hues in rose gold or yellow gold! Dive into our budget priced gold plated fashion belly rings.

Gold Plated Belly Rings

Glam up with golden hues in rose gold or yellow gold! Dive into our budget priced gold plated fashion belly rings.... Shop now!

Snakes, puppies, creatures with wings and roaring tigers! Find cute animal themed belly rings right here...

Animals & Creature Belly Rings

Snakes, puppies, creatures with wings and roaring tigers! Find cute animal themed belly rings right here...... Shop now!

Titanium belly bars ! Lash out in jet black and colourful shiny metallics with our HOT collection of titanium belly rings.

Titanium Belly Rings

Titanium belly bars ! Lash out in jet black and colourful shiny metallics with our HOT collection of titanium belly rings.... Shop now!

Tribal Belly Rings ... our fun collection of spiritual and tribal inspired navel rings.

Tribal Belly Rings

Tribal Belly Rings ... our fun collection of spiritual and tribal inspired navel rings.... Shop now!


CLEOPATRA COLLECTION

Our favourite belly dangles and glamorous fixed navel jewellery.

SHOP NOW

Solid Gold Belly Rings IN STOCK

More Body Jewellery

Less is More with Belly Bar Basics

Simple Belly Rings

No

Gems

Collection

Gem Belly Button Rings

Bezel Set

Gems

Collection

Classic Prong Set Navel Jewellery

Prong/Claw

Gems

Collection

Gem Cluster Belly Rings

Cluster

Gems

Collection

NIPPLE RING JEWELLERY

Solid gold nipple rings, surgical steel and all the latest designs in tit bits!!

SHOP COLLECTION

Flip it! Reverse Belly Bars

PRETTY IN PINK

Shop Collection

EMERALD SASS

Shop Collection

TUMMYTOYS® GIFT CARDS

Your last minute gift idea for the girls! Click here for details.

Body Jewellery Afterpay

LOVE NOW. SHOP NOW. PAY LATER.

Afterpay and Zippay now available for our Australian shoppers.


BELLY PIERCING MUST KNOW

STORY OF A NAVEL PIERCING

Does it hurt? Who has a navel piercing? And other navel tales...

BELLY BAR SIZE GUIDE

Confused about navel piercing sizes? It's quite simple and we've taken the confusion out for you here!

SHOPPER PICS

When you shop with us you'll be offered the chance to send in your photo for store cash! Check out our customers cute piccies here.

Glam Dangle Belly Rings

NEW IN

{ shop now }

The DIY

Shopper Pics

FREEBIES

{ snag mine }

BELLY BUTTON RINGS ON SALE!

{ shopaholics beware }

Internally Threaded

{ View premium belly bars }

The Allure of Romance with Heart Belly Bars

The Belly Ring Shop. Established 2008

We have been selling belly rings worldwide for over 12 years with a high focus on quality navel jewellery and attentive customer service. We add new belly rings daily, and we give you the flexibility to design your own navel jewellery. The worlds BIGGEST collection of belly bars!

Happy Customers

Celebrating over 12 years of happy customers. We recommend that you ALWAYS check the web for third party reviews before buying your body jewellery online from any distributor. Avoid disappointment by doing your research.

Returns & Warranties

Yes, we accept returns. We also offer a minimum 48 day warranty on all body jewellery, 15 months on all solid gold jewellery and a lifetime guarantee on the TummyToys huggie belly rings.