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Terms and Conditions of Use

The Belly Ring Shop and TummyToys are an Australian based business trading under the name of "The Belly Ring Shop" and also "TummyToys". We sell navel jewellery, brand new and in factory condition.

Following are the terms and conditions of use of our site.

By visiting this site, placing an order for belly rings or creating an account you accept and agree to these terms and conditions. These terms and conditions may be changed in the future without notice to you, so please continue to review these Terms and Conditions as often as you believe necessary.


When you create an account with The Belly Ring Shop you represent and warrant to us that:

  • The information you provide to us is true, complete and correct, and that you will maintain and update that information as circumstances require
  • You have the right to purchase and use the products you have selected 
  • You are using your actual identity

You understand that you are responsible for maintaining the confidentiality of your account and password. You will notify The Belly Ring Shop immediately if you believe your password has been compromised by others.

If you provide any information to us (including in the form of customer feedback), you are responsible for such information and are responsible for the consequences of any information you provide.

Such information shall not:

  • Be false, misleading or fraudulent
  • Infringe any third party‘s copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy
  • Violate any law, statute, ordinance or regulation
  • Be defamatory, libellous, unlawfully threatening or unlawfully harassing
  • Be obscene or contain a sexually explicit image
  • Contain any Spam or any viruses, worms, or other computer programming routines that are intended to damage, interfere with, intercept or expropriate any software, hardware, system, data or personal information
  • Create liability for us or cause us to lose the services of any of our service providers or other suppliers

You understand that The Belly Ring Shop reserves the right in its sole discretion to edit, restrict or remove any information you provide for any reason at any time.

The Belly Ring Shop does not guarantee the accuracy or quality of such information or of the Content (as defined above), nor shall we be in any way liable for such information or content.

Copyrights and other Intellectual Property Rights

All content included on this Site and the products or services provided or sold by The Belly Ring Shop (Content), including the text, graphics, logos, icons, images, and software is the property of The Belly Ring Shop and/or its content suppliers, and is subject to the copyright or other intellectual property rights of The Belly Ring Shop and to the terms of licenses held by The Belly Ring Shop. This Content is protected by Australian and international copyright and other laws and does not constitute material in the public domain. The manner in which the Content is collected, arranged and assembled (compiled) on this Site is the exclusive property of The Belly Ring Shop and is protected by Australian and international copyright and other laws. Any unauthorized reproduction, modification, distribution, transmission, republication, display or performance of the Content is strictly prohibited.

Copyright Policy

The Belly Ring Shop value the intellectual property rights owned by it and others. We therefore reserve the right, in our sole discretion, to remove any material that infringes or appears to infringe on intellectual property rights owned by The Belly Ring Shop or others.

We may immediately terminate your use of, or access to, the Site if we believe that you have violated these Terms and Conditions, any relevant law, rule or regulation or you have infringed or appear to have infringed the intellectual property rights. If you believe that any material contained in the Site infringes your intellectual property, please notify us of the alleged copyright infringement claim in the following manner: Send us a written description, which includes the following information: - Physical or electronic signature of the owner or authorized agent of the owner of the allegedly infringed work - Identification of the allegedly infringed work and of the material that is claimed to be infringing.

Use of Site

The Belly Ring Shop grants you a limited license to access and make personal use of the Site, but not to download or modify it. You may not frame any portion of the Site or utilize any type of meta tag or other type of hidden text in connection with the Site without our express permission. The Site or any portion thereof may not be reproduced, duplicated, copied, sold, resold, or otherwise exploited for any commercial purpose that is not expressly permitted by The Belly Ring Shop. Prohibited commercial use includes collection or use of product listings or prices, derivative use of Content, or any use of any type of data mining tools. We reserve the right to refuse service, terminate relationships, and/or cancel orders in our sole discretion, including, without limitation, if we believe that a user‘s conduct violates applicable law or is harmful to the interests of The Belly Ring Shop. If we terminate your account, you shall remain liable for any orders placed through such account prior to such termination. We may suspend or discontinue any aspect of the Site at any time without prior notice.

Customer feedback

We welcome any feedback you may have about The Belly Ring Shop and the navel jewellery we supply. This feedback (or any other materials submitted by you to The Belly Ring Shop) is disclosed to us on the basis that we will protect your information according to the terms detailed in the Privacy Policy listed on this website. The Belly Ring Shop offer a store gift voucher for all photo feedback which you will be offered followed the delivery of your goods.

Links to other websites

The Belly Ring Shop is not responsible for, and makes no claims with respect to, the quality, reliability, availability, content or accuracy of any other websites or pages linked via this Site, including advertisements or to any products or services available thereon. To the extent that portions of this Site contain links to other websites and outside products, services and resources, all relationships are between users and outside providers and do not involve The Belly Ring Shop. Any concerns about such products, services or resources should be directed to the particular outside provider. The Belly Ring Shop does not endorse any such outside providers. When leaving this Site, please be aware that our Terms and Conditions and other policies no longer govern.


All items are supplied in factory condition, brand new and unused. Items have been cleaned in an ultrasonic jewellery cleaner however they are not sterile at the time of dispatch. The Belly Ring Shop will not be liable for any consumer claims made against our company due to improper use of any of our  products nor will The Belly Ring Shop be liable for any accidents relating to your belly ring, including but not limited to snagging your jewellery or tearing your piercing. The purchaser accepts full responsibility for the safe and proper use of any products purchased from our store. The Belly Ring Shop is not liable for any allergic reactions you may have, nor complications due to poor hygiene or failure to sanitise your jewellery or failure to consult a doctor promptly should any problems with your piercing occur. Consumers who uses our products agrees to indemnify any responsibility for damages or injuries which may occur. It is the buyers and or person who are using our products responsibility to accept the risks that are inherent with body piercing and the manner in which our products are used.

Although we make every effort to insure that products are in stock when so indicated and that information and prices concerning products and services listed on the Site are accurate, THE PRICES AND AVAILABILITY OF SUCH PRODUCTS AND SERVICES ARE SUBJECT TO CHANGE WITHOUT NOTICE. Your receipt of a confirmation of an order from us does not signify our acceptance of that order, and we may cancel such order.

In addition, there may be times when a product is no longer available even though your order has been confirmed. The Belly Ring Shop will notify you if this situation occurs and will offer you the choice of an exchange for another product or a refund. If you accept an exchange, any price differences between the original item and the exchanged item will be charged to the credit card used in the original transaction. If you choose a refund, the price of the original transaction will be re credited to your credit card used in the first instance.

Accuracy of content

The Belly Ring Shop has taken all care and effort to display as accurately as possible the colours of our products that appear on the website. However, as the actual colours you see will depend on your monitor, we cannot guarantee that your monitor‘s display of any colour will accurately reflect the colour of the product on delivery. To the extent permitted by applicable law, The Belly Ring Shop disclaims all warranties, express or implied, as to the accuracy of the information contained in any of the materials on this website. The Belly Ring Shop shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in any of the materials on this website.

Disclaimers / Limitations of Liability

You understand and agree that your use of this site is at your sole risk. This site is provided on an as is and as available basis. The Belly Ring Shop makes no representations or warranties of any kind, express or implied, as to the operation of the site or the information, content, materials, or products included on this site, or that this site is free of viruses or other harmful issues. All products and services purchased on this site are subject only to the warranties (if any) from their respective manufacturers or other suppliers, and you agree that we have no liability to you. To the fullest extent permitted by applicable law, The Belly Ring Shop disclaims all warranties. The Belly Ring Shop, its‘ officers, employees and representatives will not be liable for any damages of any kind arising from the use of this site, its content, products or services including, but not limited to direct, indirect, incidental, punitive, and consequential damages. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations may not apply to you. In such case you agree that our maximum liability to you shall be limited to the amount we received from you with respect to the transaction that gave rise to the claim. You agree that your sole remedy for any problem you may have with respect to this site or its‘ content is to discontinue your use of the site.


You agree to indemnify and hold us and our subsidiaries, affiliates, officers, directors, agents, and employees, harmless from any claim, demand or expense, (including legal fees), made by any third party due to or arising out of your breach of these Terms and Conditions, your use of the Site, its Content, any products you may have purchased, or the materials the Site incorporates by reference, or your violation of any law, regulation, order or other legal mandate, or the rights of any third party.

The Belly Ring Shop shall not be liable for any loss or damage suffered by you, including consequential loss or damage, economic loss, loss of profits, revenue, goodwill, bargain, anticipate savings or date suffered by you whether caused by The Belly Ring Shop breach of contract, negligence, breach of statute or wilful default, save as provided below, howsoever caused.

If any condition or warranty is implied under the Trade Practices Act 1974 or any equivalent state or territory legislation, and cannot be excluded

Governing Law

Any controversy or claim arising out of or relating to these Terms and Conditions, or our products or services shall be settled by binding arbitration in accordance with the laws of the State of New South Wales, Australia and the customer submits to the non-exclusive jurisdiction of such courts. The arbitration shall be conducted in Sydney, New South Wales, Australia and you consent to the personal jurisdiction of said arbitration panel. Any judgment on the arbitration award may be entered into any court having jurisdiction thereof.


In the event of a dispute arising between The Belly Ring Shop and you, either party may request in writing that the dispute be referred to arbitration in accordance with the Commercial Arbitration Act 1990. An arbitrator is to be appointed by agreement, or in default of agreement in accordance with the provisions of the Commercial Arbitration Act. The arbitrator shall decide who should pay the costs of the arbitration, including the arbitrator‘s costs.


You shall be responsible for payment of any applicable Taxes in relation to the supply of goods and services under this agreement on the following terms: - The Belly Ring Shop will supply to the client a tax invoice in accordance with the Act unless specifically requested not to do so; - Any GST payable by the client under this agreement is calculated by multiplying the prevailing GST rate by the price payable by the client for the relevant supply, as calculated by reference to clause 1 hereof. The following terms shall bear the following meanings: - Act means a New Tax System (Goods and Services Tax) Act 1999 and a New Tax System (Goods and Services Tax) Transition Act 1999 and any related or replacement tax impositions. - GST means any tax imposed by or through the Act on supply (without regard to any input tax credit); - Supply means a taxable supply under the Act; Taxes means all taxes, charges, duties and similar imposed by a government or statutory body relating to the supply and use of goods and services or otherwise arising out of this agreement including without limitation sales tax, GST, fringe benefits tax, undistributed profits tax, withholding tax, financial institutions duty, stamp duty and any interest or penalty imposed in connection with any of the preceding items but does not include any tax payable on The Belly Ring Shop income or capital gains.


All notices in connection with these Terms and Conditions should be sent in writing to The Belly Ring Shop at Shop 2, 2-6 Sands St, Tweed Heads NSW 2485.

Australia General

These Terms and Conditions and any other policies or guidelines on the Site are incorporated herein by reference constitute the sole agreement between us with respect to the subject matter hereof. This Site is created and controlled by The Belly Ring Shop in the Blue Mountains, Australia. The laws of Australia will govern these Terms and Conditions, without giving effect to its conflicts of laws principles. If any provision hereof is held to be invalid or unenforceable, the other provisions hereof shall be enforced. These Terms and Conditions shall be binding on and inure to the benefit of each of our respective successors and permitted assigns.

We may make changes to these Terms and Conditions, our Site and/or any of the information contained therein at any time.

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