The Belly Ring Shop is the worlds largest online distributor of belly rings and body jewellery, the sister business to TummyToys®. We have been selling belly rings worldwide since 2008.

We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings and designer navel jewellery brands including Cleopatra, Fire of Desire, Maria Tash and Saltwater Silver.

We stock 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with OVER 6,000 styles.

My passion extends beyond 'just selling belly rings'. I've been pierced myself for over two decades and had a love for navel jewellery since I was a teen. It is with much gratitude that I thank you. Without your support I couldn't keep doing what I've loved my whole life. My passion brings to you the very best in navel rings! Enjoy.Helene Holtsbaum - Owner