Thousands of Styles in Multiple Colours

The Worlds BIGGEST Collection of Belly Bars

Va va voom! We love belly rings, and I'm guessing you do too? The Belly Ring Shop is a family owned Australian business, the sister business to TummyToys®. We have been selling belly rings worldwide since 2008. We began trading as TummyToys. After our first decade our range increased by thousands and our leading brand 'TummyToys®' became a worldwide trusted name for premium navel jewellery. In 2016 we dedicated www.tummytoys.com.au to the TummyToys® belly hoops and The Belly Ring Shop is now your resource for bananabell belly rings, captives, reverse, floating, spiral and everything else in the world of fashion navel jewellery.

We stock 316L Surgical Steel, Solid Gold, Solid 925 silver and MORE with OVER 2,500 designs, many in a variety of colour mixes and customisation choices not found anywhere else.

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The highest price is $7,499.90
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BELLY RING SIZING

Confusing we know! Click here to establish your preferred navel ring size and learn how the industry standard sizing works for navel jewellery.

RETURNS & FAULTS

Shop with ease. We accept returns within 14 days of receipt for change of mind (postage non-refundable) and we also resolve any faulty goods or missing post hassles.

WARRANTY

48 days / 1 year / Unlimited. Our full range offers a product guarantee with replacement warranty. See each product for specific details, period varies depending on the item.

FREE STUFF

Get a free belly button ring with every order. Got your order? Take a pic and leave us a photo review online to receive a $10 discount on your next purchase.